[Media Release header]

Soaring U.S. Demand for Canadian Trucks and SUVs Results in Record Values
in Canadian Black Book Retained Value Awards

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Toronto, February 10, 2016 - Canadian car and truck owners stand to benefit from a lower Canadian dollar, which is triggering record values for many used vehicles, as is evidenced in the results of this year’s Canadian Black Book ‘Best Retained Value Awards’.

The annual accolades, released on the eve of the Canadian International Auto Show, recognize four-year-old (2012) models that retain their percentage of MSRP the best, across 20 categories.

Driven by its relatively stronger economy, coupled with decreasing fuel costs, U.S. demand is growing for Canadian trucks and SUVs, exacerbated by the dropping Canadian dollar. Year-over-year, these economic factors have contributed to an overall 6.3 percentage point decrease in depreciation among the 11 trucks, SUVs and vans that won or placed in this year’s Canadian Black Book awards.

The Jeep Wrangler secured a staggering 79 per cent of its original MSRP, 10 percentage points higher than last year and the highest ever recorded retained value in the history of the awards.

“American dealers have found new demand in the U.S. and more buying power in Canada, creating a desirable sellers’ market here,” says Brad Rome, President, Canadian Black Book. “With a low dollar and sluggish Canadian economy largely due to poor oil prices, it can be hard to find positives anywhere. But I can say that for several segments the used vehicle business is healthier now than it was a year ago. It’s smart to take the time to get educated on values,” he adds.

Depreciation is the single largest expense of owning a vehicle. Understanding a vehicle’s retained value is helpful for anyone researching a potential change. “By publishing which vehicles hold their value best, these awards show Canadians what models can help save them money when it is time to trade up,” says Josh Bailey, Vice President, Research & Editorial, Canadian Black Book.


Coinciding with its announcement of this year's Best Retained Value Award winners, Canadian Black Book has released a sneak preview of its new "Drivers of Automotive Values" Poll.

In the poll, Canadians were asked to reflect on the three things that they think are the greatest costs of vehicle ownership, but only 1 per cent correctly identified depreciation. One in three (33 percent) included insurance in their top-three costs, narrowly beating out gas/fuel at 29 percent, followed by repairs, maintenance and parts, at 24 per cent.

The poll will also examine the impact of recent economic factors on Canadians’ trade-in plans, along with about a dozen other trends. Full findings are slated for release this Spring.

CanadianBlackBook.com maintains a database of car and truck values dating back to 2002. The website offers three free values calculators - one that allows consumers to look up trade-in values before they head to the dealer, another that shows future values, and a third that shows average asking price.

In a major 2016 ‘Retained Value Awards’ milestone, Fiat Chrysler won the ‘Full-size Car’ class, the first victory ever by any domestic model in the four mainstream car categories. To top it off, the Dodge Challenger won ‘Sports Car’ for the fifth year running. “Fiat Chrysler’s increased success in these awards is evidence of stronger North American brands, something we’ve been predicting for the last few years,” says Bailey.

Toyota, for the ninth consecutive year, still comes away as the winningest brand for 2016, with six first place finishes. Toyota continues to dominate the truck space with the Tacoma and Tundra each winning for the seventh straight year.

The ‘Mid-size SUV’ category saw the highest ‘Best Retained Value’ of all categories at 71 per cent, with the Toyota FJ Cruiser, Toyota 4Runner and Toyota Highlander placing first, second and third, respectively.

Record high retained values can be attributed in part to the 200,000 used vehicles imported into the U.S. in 2015, the hottest commodities of which were trucks and SUVs, according to leading automotive analyst Dennis DesRosiers.

For the second straight year, alternate fuel vehicles placed in two categories and this year both vehicles are Toyota plug-ins. The Prius v won in ‘Compact Car’, and Prius c took second place in ‘Sub-compact Car’. The Camry upset long-time winner, the Subaru Outback, with its ‘Mid-size Car’ victory.

Honda also fared well, as the Fit won ‘Sub-compact Car’ for the fourth consecutive year, and the Odyssey won first in the ‘Minivan’ segment for the sixth time in seven years.

Rounding out the long-standing Japanese domination of these awards, the Nissan NV Van defeated the perennial champ Mercedes-Benz Sprinter in the ‘Full-sized Van’ class. Altogether, Japanese manufacturers saw an impressive 27 first, second and third place finishes, close to half of the possible placings.

Canadians thinking of buying, leasing, selling or trading up a vehicle, are encouraged to visit Canadianblackbook.com to look up the 2016 award winners and to take advantage of the free values calculators.

2016 Results





Sub-compact Car

Honda Fit

Toyota Prius c

Kia Soul

Compact Car

Toyota Prius v

Subaru Impreza

Mitsubishi Lancer

Mid-size Car

Toyota Camry

Honda Accord

Subaru Outback

Full-size Car

Dodge Charger

Toyota Avalon

Chrysler 300

Entry Luxury Car

Volvo XC70

Lexus IS Series

Lexus CT200h

Luxury Car

Audi A7

Audi A5

Audi A6

Premium Luxury Car

Porsche Panamera

Lexus LS Series

Mercedes-Benz CLS-Class

Premium Sports Car

Porsche Cayman

Porsche Boxster

Audi R8

Sports Car

Dodge Challenger

Audi TT

Ford Mustang

Small Pickup

Toyota Tacoma

Honda Ridgeline

Nissan Frontier

Full-size Pickup

Toyota Tundra

Ford F Series

GMC Sierra HD


Honda Odyssey

Toyota Sienna

Nissan Quest

Full-size Van

Nissan NV Van

Mercedes-Benz Sprinter

GMC Savana

Compact Commercial Van

Ford Transit Connect

Dodge Ram Cargo Van

Compact SUV

Jeep Wrangler

Honda CR-V

Jeep Compass

Mid-size SUV

Toyota FJ Cruiser

Toyota 4Runner

Toyota Highlander

Full-size SUV

Toyota Sequoia

Dodge Durango

Ford Expedition

Compact Luxury SUV

Audi Q5

Land Rover Range Rover Evoque

Volvo XC60

Mid-size Luxury SUV

Porsche Cayenne

Lexus RX Series

Lexus GX Series

Full-size Luxury SUV

Audi Q7

Land Rover Range Rover

Mercedes-Benz GL-Class

Media Contact: Conrad Galambos, cgalambos@sympatico.ca, (905) 979-7039

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